Press & Media Kit
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Mission Statement
WaffleHouseVegas.com is an independent grassroots campaign collecting petition signatures to demonstrate measurable consumer demand for Waffle House expansion into Las Vegas, Nevada. We present data, demographics, and public support to Waffle House corporate leadership in Norcross, Georgia.
Campaign Origin
You know the feeling. You're in a city you've never been to. It's late. You're tired. You're hungry. You just need somewhere that'll welcome you in with real food.
Then you see that familiar yellow sign.
Menu? You already know what you're ordering. The coffee is already poured. That thick "Waffle House" mug warming your hands. Someone behind the counter is going to call you "hon" and you're going to order the exact same thing you've been getting since you were a kid.
Scattered, smothered, covered. Every time.
That's not a restaurant. That's pure comfort on a plate.
Now here's the part that doesn't make sense. Las Vegas. A city that literally never closes. Forty-two million visitors a year. Three hundred thousand hospitality workers pulling shifts 24/7. A Southern city in the desert, built by transplants from Georgia, Texas, Tennessee, the Carolinas. People who grew up on Waffle House like it was their second kitchen.
And there are none.
Not on the Strip. Not in Summerlin. Not off Fremont Street at 2 AM when you actually need it. Not anywhere in the entire state of Nevada.
I moved here. I noticed. And honestly? It kept bugging me.
So I'm doing something about it.
This isn't a complaint. It's a campaign. Real signatures. Real data. Real work building a case for Waffle House corporate in Norcross, Georgia. Because the demand is here. The logistics work. The only thing missing is the restaurant.
If you've ever said "I wish there was a Waffle House here" while standing in a Las Vegas parking lot at 2 AM, this is your moment.
Spokesperson
Kay Inoue
Founder & Principal, BUT DID YOU WIN
Spokesperson, Waffle House Vegas Campaign
Every time I travel, I ask one question: is there a Waffle House here?
After years on the road for work, that became second nature. Not nostalgia. Reliability. That yellow sign means something is open, something is familiar, and wherever you are, you're going to be fine.
Las Vegas doesn't have one. I live here. That doesn't make sense.
I'm a business operator. I understand markets, demand, and what a city actually needs. This city runs 24 hours a day, full of people who already know and love the brand. The case isn't complicated.
It's just long overdue.
Fact Sheet
42M
Annual visitors to Las Vegas
300K+
Hospitality workforce
75%
Nevada residents born elsewhere
~300 miles
Phoenix to Las Vegas
2,100+
Waffle House locations nationwide
0
Waffle House locations in Nevada
Key demographics: Nevada has the lowest native-born population of any US state (~25%). The Las Vegas metro is the fastest-growing large metro in the US. Over 300,000 hospitality workers operate on 24-hour shift cycles.
Logistics: Waffle House operates ~15 locations in Arizona. Las Vegas is ~300 miles from Phoenix, within the company's standard 350-mile supply chain radius. Interstate corridor (I-93/US-93) supports commercial trucking.
Comparable expansions: Bojangles (NC) achieved all-time record weekly sales for the brand on its Las Vegas launch, with 20 locations under contract. Whataburger (TX) opened a two-story, 24/7 location on The Strip adjoining the Waldorf Astoria in February 2024. Chick-fil-A (GA) regional sales climbed 5.4% to $22.7M in 2024.
Press Contact
Media Inquiries
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Downloadable Assets
Campaign logo files, graphics, and high-resolution assets are available on request. Contact [email protected] and specify the formats you need.